#WhiteOutHaas is an initiative for Cal Men’s Basketball to completely blanket the stadium with white t-shirts for fans to wear. This is a great promotional to market against one of our biggest games of the year to really get the students and fans to be in full support of the players.

I wanted to do a quick 1 minute promotional video for social media to give a glimpse of what was to come ahead for the men’s basketball team. Showing their struggles and victories, and that success can’t come without sacrifice. I felt slow motion would be more powerful to show the calm before the storm. I tinted the footage as well and added a slight white gradient overlay to incorporate the white out theme.